Kerry and Dave Nelson decided to take a year-long sabbatical away from their busy lives as lawyers and part- time builders in Philadelphia. On the fifth day of their road trip they came upon Salida, CO - and it was love at first sight. Four days later they bought an old building they turned into a quaint, iconic grocery store they named “Ploughboy”. Its specialty? Carrying organic foods produced in Colorado, preferably within a 100 mile-radius. While supporting the local economy, Kerry & Dave wanted to make local organic food accessible to both Salida's residents and its many tourists. Their plan seemed risky but eventually met with popular success, so much so that they received the 2013 “Nature’s Plate Award” for Colorado from the Nature Conservancy.